Digital Marketer with 2+ years of experience managing Meta ads driving qualified leads and profitable purchases through data-driven strategies, optimization, and performance-focused campaign execution
This screenshot shows the performance of a Meta sales campaign with two ad creatives. The campaign generated 138 purchases with an average ROAS of 3.73 and a low CPC of ₹2.12. Ad 1 performed better, delivering 96 purchases with a ROAS of 4.16, while Ad 2 generated 42 purchases with a ROAS of 2.82. Based on these results, I scaled the better-performing ad to increase profitability, showing strong skills in ad testing and optimization.
This screenshot highlights the performance of multiple Meta sales campaigns with different image creatives. Across 9 ads, the campaigns generated 4,453 link clicks with an average CTR of 1.53%, CPC of ₹2.55, and an overall ROAS of 2.59. High-performing creatives delivered ROAS above 3.5, and based on key metrics, I optimized budgets and scaled winning ads to improve efficiency and control costs.
This screenshot shows the performance of multiple Meta lead generation campaigns across lead forms, messages, and engagement objectives. Across 11 campaigns, I generated qualified leads at low costs (₹21–₹57 per lead) while maintaining controlled frequency. By monitoring reach, cost, and performance metrics, I optimized budgets, paused low-performing ads, and scaled winning campaigns, demonstrating strong lead generation and cost-optimization skills.
This video demonstrates my hands-on experience in managing Meta (Facebook & Instagram) ad campaigns with controlled daily budgets. I planned, executed, and optimized campaigns by monitoring key metrics such as cost per result, reach, and frequency to ensure maximum performance within the allocated budget. By scaling high-performing ads and controlling spend on low-performing ones, I successfully generated quality leads while maintaining cost efficiency.
Managed Facebook & Instagram e-commerce sales campaigns using Interest, Lookalike, TOF, and CBO strategies.
With a total ad spend of ₹81,939.99, generated 370 purchases and ₹2,75,684.97 revenue, achieving an average ROAS of 3.36 and ₹221.46 cost per purchase.
Focused on ROAS optimization, budget scaling, and performance tracking through Meta Ads Manager
I have 2+ years of hands-on experience running Meta Ads with real results.
If my work matches your requirement, let’s connect.